© ABA, The Business Lawyer, May, 1997
Copyright (c) 1997 American Bar Association
The Business Lawyer
May, 1997
52 Bus. Law. 815
SEC Enforcement
and the Internet: Meeting the Challenge of the Next Millennium A Program for the
Eagle and the Internet
By Joseph F.
Cella III and
John Reed Stark *
* Mr.
Cella serves as Chief of the Office of Market Surveillance in the
Division of Enforcement of the U.S. Securities and Exchange Commission. Mr.
Stark serves as Special Counsel for Internet Projects in the Division of
Enforcement of the U.S. Securities and Exchange Commission and is in charge of
the Division's Internet Program; he also is an adjunct professor of law at
Georgetown University Law Center. The U.S. Securities and Exchange Commission,
as a matter of policy, disclaims any responsibility for any private publication
or speech by any of its members of staff. The views expressed herein are those
of the authors and do not necessarily reflect the views of the Commission or the
authors' colleagues on the staff of the Commission. See 17 C.F.R. §
200.735-4(e)(1996). The authors would like to thank David P. Gionfriddo for his
assistance in the preparation of this Article.
"WHAT WE'VE GOT HERE IS A FAILURE TO COMMUNICATE" n1
n1 All quotes cited in the section headings of this Article are from the film
COOL HAND LUKE (Warner Bros. 1967), produced by Gordon Carroll, directed by
Stuart Rosenberg, and starring Paul Newman.
That is, of course, for those who invest the old fashioned way. Since being hit
by the tidal wave of information available through the Internet, investors can
communicate as never before, reaching out and researching potential investments
from the comfort of their own living rooms almost as easily and as
comprehensively as the most astute, informed Wall Street insider. Instead of
handing over their life savings for all of this information, they need only
invest a small amount of capital.
Outfitted with a home computer, some software, a phone line, and an Internet
access provider, the investor can visit the cyber-office of a potential
investment and gather all sorts of important data and information. From detailed
product designs and comprehensive financial statements to annual reports and
earnings projections, the cyber-investor can review a wide range of known facts
about a company, plus a whole lot more. On the Internet, the investor can even
meet the owners of a company and learn about their vision first hand or,
instead, choose to investigate a company by meeting its partners and employees,
or even its competitors or customers. If an investor wants to find out what
happened at a shareholders meeting or simply how many cars are parked outside a
company's headquarters on a Sunday afternoon, the Internet might have the
answers to these and other questions.
As for trading data, investors are linked through the Internet to a growing
number of services that provide current stock quotations, price/earnings ratios,
historical price and volume information, and a host of other empirical and
analytical breakdowns. With the click of a mouse, users can custom design their
own personal information superhighway and gather automatically all the
information they need. In addition, with the growing popularity of bulletin
board systems n2 (BBSs), newsgroups, and other cybermessage areas, the investor
can talk with existing shareholders (both happy and disgruntled), former
shareholders, short-sellers, analysts, brokers, venture capitalists, and just
about any other type of securities professional, amateur, or neophyte.
n2 A BBS is a central system accessed using a computer, a modem, phone lines, or
a network connection, where data is placed by users for dissemination to one or
more other users. Technically, America Online is really just a gigantic BBS,
although most BBSs are much smaller. DANIEL P. DERN, THE INTERNET GUIDE FOR NEW
USERS 196-98 (1994).
How much does it cost for the investor to arrange all these meetings and gather
all this research? The information itself is almost always free. So, other than
ever-decreasing start-up costs of buying the necessary hardware, software, and
access (from one of the estimated 1100 access providers in the United States),
n3 unlimited information comes free of charge. That is quite a bargain.
n3 There are over 100 competing Internet service providers in the Washington,
D.C. area alone, some charging less than $ 20 a month for all a user would need
for complete and unlimited Internet access. Rob Pegoraro, The FFWD Directory
of Internet Service, WASH. POST, Sept. 25, 1996, at R2.
The investor, though, is not the only one cheering. The entrepreneur, the
inventor, and the small business owner now have a cheap and efficient
alternative means to reach millions of potential interested parties without the
expense of a road show, without hiring the usual cadre of lawyers and financial
advisers, without hiring a printing service, and, most of all, without leaving
the house. Moreover, securities historically doomed to bathe in their own
illiquidity and large bid and asked spreads, such as limited partnerships,
thinly traded over-the-counter (OTC) "Pink Sheet" stocks, and other securities
unavailable for purchase or sale in the traditional marketplace, now have
unprecedented ways of increasing their trading volume. Whether through a pairing
of a buyer and seller via a simple Internet BBS, or through a more complicated
arrangement such as an online trading facility, promoters, buyers, and sellers
can meet instantly and transact business at very little cost to one another.
In only a matter of years, the Internet will unquestionably serve as important a
role as the telephone or fax machine does for today's investors. Unfortunately,
however, as investors turn to the Internet as a source of information and
guidance, and as a place where they can discover that golden investment
opportunity, they will undoubtedly also encounter the dark side of the Internet.
Inhabitants of the dark side, the crooks and thieves who are always on the
lookout for a fresh scheme or a neoteric hook, will take advantage of the
Internet to lie, cheat, steal, and spoil the boom for the rest of us. With the
establishment of a new playing field in cyberspace, so also arrives more
opportunities to rip-off unsuspecting investors for ill-gotten gains.
This is where the U.S. Securities and Exchange Commission (SEC or Commission)
and its Division of Enforcement (Division) come in. The Division has prepared
itself to remain effective tomorrow and tackle headon the problems the
widespread use of the Internet will engender. Since its inception, the
Division's program for the Internet has taken advantage of the Internet's growth
and has approached new problems from all angles. Most importantly, however, the
Division has sought no new enforcement statutes, regulations, or remedies to
catch and prosecute securities violations committed over the Internet.
"I CAN EAT 50 EGGS"
The hype about the Internet is not all just hype, and we "ain't seen nothin'
yet." The seemingly tall stories about the Internet's staggering growth and its
increasing use as a tool for the investor (big and small) are true. Overall,
Internet usage statistics continue to swell at a ferocious pace; depending on
who you ask, the number of users reported from various sources range from thirty
to sixty million (with ten to thirty million in the United States). n4 A recent
survey conducted by Find/SVP and Jupiter Communications claims that the number
of U.S. households with access to the Internet more than doubled to 14.7 million
in 1996 and, as of September 1996, roughly nine million adult Americans logged
onto the Internet daily, while nearly twenty million logged on weekly.
n5 Predictions for the year 2000 run as high as 500 million, with some claiming
that the number of users actually doubles every six to nine months. n6 Retail
sales over the Internet are expected to skyrocket from $ 530 million in 1996 to
$ 6.6 billion by the end of the decade. n7 Of course, as the numbers have
expanded, the Internet itself has also grown in size, from a small network of
computers born from a U.S. Department of Defense experimental network, n8 to a
boundless cooperative message forwarding system linking computer networks all
over the world.
n4 Andrew Kantor & Michael Neubarth, Off the Charts, INTERNET WORLD,
Dec. 1996 at 45, 46-47; see also Nua Ltd., Internet Surveys
(last modified Jan. 10, 1997) <http://www.nua.ie/surveys/1996graphs/USpopulation.html>.
n5 Jared Sandberg, U.S. Households with Internet Access Doubled to 14.7
Million in Past Year, WALL ST.J., Oct. 21, 1996, at B11.
n6 KENT D. STUCKEY, INTERNET AND ONLINE LAW, at xx (1996).
n7 Lisa Greim, Navidec Targets Net Commerce, ROCKY MTN. NEWS, Feb. 23,
1997, at 7F; Tim McCollum, Making the Internet Work for You, NATION'S
BUS., Mar. 1997, at 6.
n8 STUCKEY, supra note 6, at xvi.
Online investing through brokerages has experienced corresponding dramatic
growth. According to a study by Forrester Research Inc., a Cambridge,
Massachusetts consulting firm, entitled "Brokers and the Web," Forrester
predicts that the number of online accounts will grow from 1.5 million in 1996
to ten million by 2001. n9 According to the American Association of Individual
Investors, thirty-three brokers now offer some form of online trading, up from
twenty in 1996 and only twelve in 1995. n10 PC Financial had only 10,000
accounts in 1990. n11 After its hook-up with Prodigy, however, it has increased
to over 275,000. n12 Charles Schwab & Co. has more than 170,000 online accounts
and more than twenty-eight percent of its daily volume is attributable to online
trades. n13 Online investors also tend to be more active, holding larger
positions, making bigger trades, and enjoying better discounts trading through a
computer than they could obtain by trading through a full-service broker. n14
n9 Kimberly Weisul, Report: New 'Mid-Tier' Brokers to Get 60% of On-Line
Trades; From Zero to Sixty in Five Years, INVESTMENT DEALERS' DIG., Sept.
30, 1996, at 11. Forrester predicts that "'17% of wired households will be
participating in the markets, managing over $ 524 billion in on-line
accounts--8.5% of total retail investment assets.'" Id.
n10 Theresa W. Carey, Surf's Up, BARRON'S, Mar. 17, 1997, at 33.
n11 Gary Weiss, Online Investing, BUS. WK., June 5, 1995, at 64.
n12 PC Financial Network, Why PC Financial Network is # 1 (visited Feb.
20, 1997) <http://www.pcfn.com/pcfn/why1.htm>.
n13 Gary Weiss, supra note 11, at 64; email from Tom Taggart, Charles
Schwab & Co., to Christopher Clark, Staff Member, The Business Lawyer
(Feb. 26, 1997) (on file with The Business Lawyer, University of
Maryland School of Law).
n14 Andrew Lackey, On-line services broaden options, FRESNO BEE, July
14, 1996, at C3; Martin Zimmerman, Fishing with the Net, DALLAS MORNING
NEWS, July 2, 1996, at 13D.
Trading is no longer limited to stocks and related securities; Internet users
can now even trade U.S. Treasuries online. Recently, Daiwa Securities America,
Inc., brought its electronic trading system, known as The Odd-Lot Machine, to
the World Wide Web (Web), enabling institutions to trade U.S. Treasuries over
the Internet. n15 The first trade, for $ 1 million in two-year government notes,
took place between Daiwa and First Union Capital Markets Group on August 30,
1996. n16
n15 Kimberly Weisul, First U.S. Treasury Trade Takes Place on Internet,
INVESTMENT DEALERS' DIG., Sept. 16, 1996, at 15; Web Finance, News Stories
(visited Feb. 20, 1997) <http://www.webfinance.net/brokerage/psaus47.html>.
n16 Weisul, supra note 15, at 15.
Currently, mutual fund families, including major players such as Fidelity
Investments and Vanguard Group, use their home pages to educate consumers on
specific types of funds, brokerage services, and the importance of savings. n17
In addition, investors are able to download prospectuses through these pages.
Fidelity has even begun to roll out an Internet trading capability for its
clients. n18 Recently, Twentieth Century Mutual Funds quietly began to allow
customers to buy shares of its funds through the Web, even allowing customers to
order electronic fund transfers from their bank into a mutual fund (and
customers can use any bank they want). n19 Customers can also purchase mutual
funds over the Internet through several discount brokers, including Charles
Schwab & Co. and K. Aufhauser & Co. n20 In all, Forrester Research, Inc.,
predicts total assets handled through online mutual fund transactions will reach
$ 173.5 billion in 2001; it was $ 41.9 billion in 1996. n21
n17 Fidelity Investments, Homepage (visited Feb. 20, 1997) <http://www.fidelity.com>;
The Vanguard Group, Homepage (visited Feb. 20, 1997) <http://www.vanguard.com>.
n18 Bruce Rule, Fidelity Quietly Rolls Out Internet Trading Capability,
INVESTMENT DEALERS' DIG.,Jan. 27, 1997, at 14.
n19 Kimberly Weisul, Mutual Fund Co. Becomes First to Offer Web Sales,
INVESTMENT DEALERS' DIG., Sept. 30, 1996, at 10. The Twentieth Century Group is
now American Century Investments. See American Century Investments
(visited Feb. 22, 1997) <http.//www.american
century.com/funds/twentieth century.html>.
n20 Charles Schwab & Co., e.Schwab Online Investing (visited Feb. 20,
1997) <http://www.schwab.com/SchwabNOW/SNLib003/SN003Bodyi.html>;
K. Aufhauser & Co., Home Page (visited Feb. 20, 1997) <http://www.aufhauser.com>.
n21 Kathryn Haines, Fund Firms See Savings on Web Trades, WALL
ST.J.,Jan. 2, 1997, at 35.
Although small investors often remain out of luck when it comes to getting in on
the hottest initial public offerings (IPOs), the Internet has at least narrowed
the gap in terms of access to information. For instance, IPO information, long
considered unobtainable for the average investor, is now available on the
Internet for anyone interested. n22 Moreover, a plethora of IPO-related sites,
including the SEC's own EDGAR site, n23 provide basic and enumerated IPO
information to users, all instantaneously and free of charge. n24
n22 Although any investor usually can receive IPO information by contacting an
underwriter or other participating entity, the investor must first know about
the offering, before it becomes oversubscribed, and would likely have to wait in
order to receive the most recent information.
n23 U.S. Securities & Exchange Commission, EDGAR Database of Corporate
Information (last updated Mar. 5, 1997) <http://www.sec.gov/edgarhp.htm>.
n24 Deborah Lohse, Want IPO Information? Try the Internet, WALL ST.J.,
Oct. 21, 1996, at C1.
Even insurers, such as Hartford Life Insurance Company and Massachusetts Mutual
Life, have hopped aboard the "Cyber Express" with their own home pages. Their
sites provide listings of financial products, interactive estate tax
calculators, and a wealth of information incorporating financial and investment
concepts. n25 Mutual fund and U.S. equities data is also now available through
Morningstar's presence on services such as America Online (AOL) and Compuserve,
both of which are Internet access providers and worldwide, subscriber-based
electronic communications services. n26
n25 Hartford Life Insurance Co., Welcome to The Hartford (visited Feb.
22, 1997) <http://www.thehartford.com>;
Mass Mutual, Home Page (visited Feb. 22, 1997) <http://www.massmutual.com>.
n26 Subscription information can be obtained from Wall Street Directory, Inc.,
on the Internet. See Wall Street Directory, Inc., Morningstar
Mutual Funds--AOL (last modified Feb. 22, 1997) <http://www.wsdinc.com/products/p1659.shtml>.
Even more startling, though, along with the Internet's increase in popularity
over the last several years, is that use of the Internet as a forum for
discussion of investments has grown correspondingly. Prodigy, an Internet access
provider, estimates that some fifty percent of its two million users access the
financial forums and features, which puts investments in a tie with news as the
service's second most popular feature. n27 Similar growth explosions have
occurred on the Motley Fool Bulletin Boards of AOL and the Silicon Investor, as
well as AOL's Investor's Network, n28 and the many popular and emerging publicly
available Internet newsgroups, Web bulletin boards, and other online investment
forums dedicated exclusively to investing, securities, and commerce.
n27 Weiss, supra note 11, at 64.
n28 See, e.g., The Motley Fool, The Motley Fool (visited Feb.
22, 1997) <http://fool.web.aol.com/index.htm>.
Digital legal tender is also rapidly becoming a reality and, given its inherent
ease and efficiency (open for business twenty-four hours a day, 365 days a
year), will make commerce on the Internet not just an option, but a necessity.
Recently, the nation's two largest credit card associations, Visa and Mastercard
International, Inc., announced an agreement on industry-standard software which
they claim will allow consumers to buy goods over the Internet without fear that
their credit card numbers will be stolen. n29 This could eventually alleviate
the public's hesitation to send personal financial information pulsing through
the wires of the Internet. DigiCash of Amsterdam, CyberCash of Virginia, ECash,
smart cards such as the Mondex n30 system being consumer-tested in England, and
other forms of virtual greenbacks are already a reality on the Internet, and
continue to grow by leaps and bounds.
n29 Judith Evans, Who Was That Masked Cybershopper?, WASH. POST, Feb.
2, 1996, at Fl.
n30 Mondex is a joint venture of NatWest Bank, Midland Bank, and British Telecom
formed to join the electronic cash game. MasterCard International recently said
it would buy 51% of Mondex and promised significant investments to create a
global electronic cash system. Valerie Block, MasterCard Will Buy 51% Of
Smart Card Firm Mondex, AM. BANKER, Nov. 19, 1996, at 1.
"WELL SOMETIMES NOTHIN' IS A REAL COOL HAND"
Sometimes, however, investors get ripped off. Given the potential for scam
artists to use the Internet to sell investors a "whole lot of nothin'," just
what are the Division's concerns? At present, the Division can break its
concerns down into six categories. Given the rapidly changing environment,
however, no Internet worldview is set in stone. The Division, therefore, remains
poised to shift its attention to any new problem area that arises.
THE OFFER AND SALE OF BOGUS INVESTMENTS
In light of the wide range of (largely unregistered) investment opportunities
offered over the Internet, and, in particular, the opportunities peddled over
the Web and newsgroups, the Division is well aware of the use of the Web as a
convenient means for scam artists to steal from investors. Ranging from
traditional securities like stocks and bonds, to more esoteric investment
opportunities involving anything from eel farms, cattle breeding, and oil and
gas drilling to cyber-casinos, multi-level marketing programs, and portable
nuclear reactors, securities hawked over the Internet come in a huge variety of
shapes and sizes. The SEC has brought a host of cases thus far involving
offerings over the Internet (which will be discussed in more detail) and, given
the popularity and ease of offering securities over the Web, combined with the
sheer simplicity of using newsgroups, message areas, and other BBSs, the SEC
will probably bring more of these cases in the future.
The Web is a hypertext based information and resource system for the Internet
n31 and, as the fastest growing part of the Internet, it is most likely
responsible for the amazing interest in the Internet itself. Each screenful of
information includes menu choices and highlighted words through which the user
can call up further information, either from the same computer or by linking
automatically to another computer anywhere in the world. n32
n31 STUCKEY, supra note 6, at xvi.
n32 Id.
The popularity of the Web as a means of solicitation of investors is obvious:
the cost and ease of producing and activating a sophisticated and impressive
looking Web site n33 has changed dramatically, empowering the offeror. Not just
for the plain vanilla home page of yesteryear, though; rather, investors are
presented with sleekly designed, multipage Web sites that include all the latest
bells and whistles such as search engines, interactive graphics, sounds, video,
and futuristic looking formats and links. n34
n33 A Web site is the space on a server occupied by the information maintained
by a company or individual. The information often occupies multiple "pages," the
first of which is usually referred to as a "home" or index page because it
guides the user through the information available at the site. See
CRICKET LIU ET AL., MANAGING INTERNET INFORMATION SERVICES 309-10 (1994).
n34 A link is embedded in a Web page and enables a user to jump from one piece
of information to a related item no matter where on the Internet the information
may be stored. G. BURGESS ALLISON, THE LAWYERS GUIDE TO THE INTERNET 147-49
(1995).
Finding space on a server is easy and cheap; promoters of servers have become
ubiquitous on the Web and in the telephone yellow pages. Many access providers
even allocate to users free space for their own Web sites, in exchange for
merely signing an access agreement. Moreover, countless software packages offer
users simple and easy to follow instructions that make constructing a good
looking Web site as easy as typing a word processing document. So, building the
Web site is a breeze, hooking it up on the Web is a snap, and you need not be a
programmer or technophile to succeed.
This is nothing less than an outstanding opening for the crooked securities
solicitation. At very little cost and from the privacy of a basement office or
living room, the fraudster can produce a home page that looks better and more
sophisticated than that of a Fortune 500 company. Thieves have many tools at
their fingertips; even a link can serve as an aid for an investment ruse. Just
like visiting a site, using a link is usually free, so the fraudster might even
provide a link to the home page of the SEC next to a representation that a
particular security has received "approval" from the SEC or a link to a phony
investment newsletter page (also owned and operated by the fraudster) which
touts the investment as a tremendous investment opportunity.
Newsgroups are popular message areas that form part of Usenet. n35 Usenet is a
group of systems that exchange debate, chat, and discussion in the form of
newsgroups across the Internet. n36 BBSs, however, serve as message boards,
where users can post messages, typically to solicit a reply or to comment on a
prior message. n37 Message boards, cheap, easy to use, and potentially reaching
millions of users, provide a great tool for offering securities. Recent reports
have identified as many as 23,000 newsgroups (although some Internet service
providers only carry between 10,000 and 20,000 newsgroups). n38
n35 Usenet actually stands for Users Network, a collection of discussion groups
on almost any subject of interest to people, including investment and business
opportunities. One should note, however, that in Usenet participants can
maintain anonymity or disclose as much personal information as they desire.
n36 DERN, supra note 2, at 196-98.
n37 Id. at 36.
n38 Rob Pegoraro, Input/Output, WASH. POST, Oct. 30, 1996, at R2.
Although message areas provide a fantastic opportunity to match the small
investor with the unknown small company located thousands of miles away, no
doubt there are those who will exploit these message areas as a fast and easy
way to find a credulous investor and divorce them from their savings. Message
boards exist on the Web and throughout the Internet that are specifically
designated for postings from promoters who seek investors in search of less
traditional investments, such as those not traded on an exchange or thinly
traded in the OTC markets or listings. Posting a message, such as a solicitation
for investors in a new company, like everything else on the Internet, costs next
to nothing. In fact, in most cases, it is as simple as sending an email message.
Moreover, the Internet also hosts hundreds of classified advertisement areas
exclusively dedicated to investment opportunities.
So, when a scam artist seeks an investor who might be particularly vulnerable to
promises for easy money, he or she need look no further than a message board
specifically tailored for those who want to "Make Money Fast" or a classified
advertisement area such as "Get Rich Quick." (These are actual titles, available
to just about every Internet user.)
Whether a posting or Web page on the Internet would fall within the purview of
the federal securities laws depends on a number of factors, including whether
the instrument of capital formation qualifies as a "security" under applicable
definitions, whether the particular electronic communication constitutes an
"offering," or whether the offering falls under an applicable exemption from
registration. Under the modified Howey test, among the "investment
opportunities" that have qualified as securities have been orange groves, Ponzi
and pyramid schemes, and ostrich and eel farms. n39 Internet offerings will no
doubt force the courts continually to reapply the Howey test to novel
situations.
n39 See
SEC v. W.J. Howey Co., 328 U.S. 296 (1946);
SEC v. Koscot Interplanetary, Inc., 497 F.2d 473 (5th Cir. 1974) (pyramid
scheme); SEC v. Goodman, Litigation Release No. 15,079, 62 S.E.C. Docket (CCH)
2668 (Sept. 27, 1996) (ostriches); SEC v. Odulo, Litigation Release No. 14,616,
60 S.E.C. Docket (CCH) 120 (Aug. 24, 1995) (eels).
Other issues would include whether the manner of an Internet solicitation's
"public dissemination" satisfied legal requirements. Online communication links
cut across geographical borders and could result in issuers violating securities
laws by transmitting offering documents into states where the issuer had failed
to satisfy blue sky requirements. Spring Street Brewing Co., a New York
microbrewery and believed to be the first issuer to offer securities through a
formal online prospectus, faced this problem when it won specific approval from
the SEC to market its $ 5 million IPO over the Internet last March. n40 Its
solution was to include on the electronic offering document a warning specifying
the states in which the offer was valid. n41
n40 Spring Street established a home page on the Web which allowed potential
investors using the Internet to examine and download its offering documents.
Spring Street Brewing Co., Homepage (visited Mar. 19, 1997) <http://plaza.interport.net/witbeer>.
Spring Street's IPO qualified as a Regulation A offering (i.e., the total amount
to be raised by the offering was under $ 5 million) and was therefore exempt
from SEC registration. Regulation A, 17 C.F.R. § 230.251 (1996). Nonetheless,
the offering was registered in 18 states and the District of Columbia.
n41 Spring Street Brewing Co., WIT BEER Public Stock Offering (visited
Feb. 20, 1997) <http://plaza.interport.net/witbeer/wit
5.html>; see also Spring Street Brewing Co., SEC No-Action Letter, 1996
SEC No-Act. LEXIS 435 (Apr. 17, 1996).
Although courts may consider viewing a document on the Web or Usenet as a de
facto public offering or solicitation, offers made in a chat room by one
user to another, offers made via private emailings, or offers conducted on a
bulletin board for exclusive use may create questions about how "public" an
offering is or raise issues about whether a user actually made an "offer" at
all. n42 Email presents a particularly sticky situation as it can either be
one-to-one or one-to-many (as is the case with "listservs" or mailing lists,
which send messages to a finite subscriber group), n43 and still remain
"private" as the information is not intended to go beyond the designated
recipients. Sometimes, however, the sender wishes to send an email for the world
to see, like a posting to a Web site, a file transfer protocol (FTP) n44 site,
or a Usenet group.
n42 In some SEC investigations, promoters defend themselves by saying that the
Web page announcing the offering of securities was merely a vehicle to
demonstrate the promoters' online expertise. In such cases, SEC staff must use
both online (newsgroup posts, listings on Internet search engines) and
conventional communications to establish the promoters' scienter.
n43 DERN, supra note 2, at 131.
n44 FTP stands for File Transfer Protocol Service, which allows the transferring
or copying of files from one computer to another. Users and organizations can
make information available to the public over the FTP and remain anonymous.
The promoters of unregistered Internet securities offerings often show little
concern for the mandates of federal securities law. A company called "Pocket
Made Inc.," which planned to introduce a "revolutionary automated cleaning
device for which it has patent rights," recently posted newsgroup messages
seeking to raise capital online. n45 Was the offering registered with the SEC?
According to a recent report, no, and the offering's promoter seemed strangely
nonchalant:
"In a sense it was not legal, but the SEC will never enforce it," says Bill
McAninch [vice president of operations, secretary, and treasurer of Pocket
Made]. "Basically ... we were advised not to panic, that the government
understands that it's not legal but never has prosecuted anybody. They
deliberately ignore low-level violations." n46
n45 Gary Weiss, supra note 11, at 70.
n46 Id.
Mr. McAninch may indeed change his tune nowadays, however, given that the SEC
has brought at least nine cases thus far involving offerings over the Internet.
n47 Further, given the popularity and ease of offering securities over the Web,
combined with the sheer simplicity of using newsgroups, message areas, and other
BBSs, the SEC will probably bring more of these cases in the future. Past cases
were brought under the antifraud provisions of the Securities Act of 1933
(Securities Act) n48 and the Securities Exchange Act of 1934 (Exchange Act), n49
specifically, section 17(a) of the Securities Act, n50 and section 10(b) and
Rule 10b-5 of the Exchange Act. n51
n47 See infra text accompanying notes 97-122.
n48
15 U.S.C. §§ 77a-77aa (1994 & West Supp. 1997).
n49 Id. §§ 78a-78ll.
n50 Id. § 77q(a) (1994).
n51 Id. § 78j(b); 17 C.F.R. § 240.10b-5 (1996).
In the area of disclosure issues, the SEC's Division of Corporation Finance
addressed, in a no-action letter, certain practices by an entity called IPONET.
n52 IPONET involved a registered "dealer," who, vis-a-vis the IPONET Web site,
wanted to solicit investors and determine if the investor is an "accredited
investor" within the meaning of the standards of Regulation D. n53 After such a
determination, the dealer would then allow the accredited investor access to a
list of Regulation D offerings set forth on the IPONET Web site.
n52 IPONET, SEC NO-Action Letter, 1996 WL 431821 (S.E.C.) (July 26, 1996).
n53 17 C.F.R. §§ 230.501-508 (1996).
The SEC granted IPONET's request, stating that indications of interest may be
accepted by an electronic "coupon" or "card" that are sent directly from a home
page or independently via email if the requirements of Rule 134(d) are otherwise
met. n54 The no-action letter also required that, in accordance with Rule 502(c)
of Regulation D, the posting of a notice of a private offering should only be
accessible by IPONET members, who would have to qualify as accredited investors.
n55
n54 IPONET, 1996 WL 431821 (S.E.C.), at *5.
n55 Id. at *6.
MARKET MANIPULATION
In addition to the offer and sale of securities over BBSs, the posting of
information pertaining to particular securities over BBSs has become a critical
source of information for the entire range of market participants, from the
small investor to the multi-billion dollar mutual fund manager. A user can
easily find information and postings on individual securities using a Usenet
search engine to navigate the Internet newsgroups and review all postings
concerning an individual security. Even easier is searching the contents of
access-provider BBSs and dedicated Web forums, where the user can find
information and postings on a particular security by simply reviewing the
contents of a folder exclusively dedicated to that security. Postings describe
everything from first-hand reporting of the discussions at a public company's
annual shareholders meeting to whether the steak the Chief Executive Officer
(CEO) had for dinner the night before was done rare or medium-well.
The sheer volume of messages contained in BBSs pertaining to individual stocks
(in particular the BBSs of access providers) has grown considerably over the
last year or so, mandating that market participants such as brokers, analysts,
and short sellers monitor carefully all relevant message areas for the latest
news. The word is out on the street that stock information posted over a BBS
can, within minutes of a posting, influence the price of a stock or group of
related stocks.
Along with such a tremendous flow of important information comes again the
opportunity for exploitation by the unsavory. Stockholders, both short and long,
now can reach millions of people instantly (at very little cost) and use false
information to attempt to manipulate the price of a stock. Two methods in
particular can serve the crook as a means of fooling the legitimate investor.
The first method is the cloaking of an author's true identity by false pretense
or anonymity. In the simplest case, a user merely disguises himself, for
example, by falsely proclaiming to be an insider of a public company while
actually being an investor having a short interest in that company's stock. In
the more sophisticated instance, the user sends postings via a "remailer" or
other "anonymizing" tool n56 which provides anonymous email addresses to users
who wish to hide their true identities. Anonymizing tools strip the identifying
information from the message "header" when sending a message, removing any
possible audit trail of the message. n57 One can procure the services of an
array of anonymity tools over the Internet, with little effort and at little
expense. n58
n56 Andre Bacard, Anonymous Remailer FAQ (last modified Nov. 15, 1996)
<http://www.well.com/user/abacard/remail.html>.
n57 Id.
n58 The Surfing Lawyer, Email: Issues and Software (visited Feb. 22,
1997) <http://www.netlegal.com/email.html>.
The second method, even more disturbing than the first, is altering or
falsifying emails, commonly called "spoofing." Spoofing involves the use of the
identity or user ID of a real person for the purposes of impersonation. n59
Contrary to popular belief, email is far from private; if someone wants to read
your email or newsgroup posting, or if someone wants to alter it, "spoof," or
"forge" it, there exist many ways to do so. For example, when a user sends a
message across cyberspace, a spy program called a "packet sniffer" can monitor
your keystrokes, allowing a cracker n60 to read what you type and use that
information to create a bogus posting that appears to be from you. n61 A
nefarious system administrator might read your mail as it sits in a spooler
waiting for delivery or as its sits in the newsgroup waiting to be read. An
unscrupulous user on any of the series of other mail-routing computers might
intercept your mail, alter it, and send it on, or may simply steal user
information for a future plot of impersonation.
n59 DERN, supra note 2, at 378.
n60 Some confusion exists with respect to the terms "hacker" and "cracker."
Hackers are those whose lives are completely immersed in computers and
computing. Crackers, on the other hand, focus on illegal activity. Id.
Though crackers often call themselves hackers, the genuine hacker considers
crackers a lower form of technophile.
n61 Computer Network Security, Eavesdropping (visited Feb. 22, 1997) <http://www.weru.ksu.edu/people/dudley/SECURITY/Security.html>.
These are just a few of the ways a swindler can get the information of a
bona fide user, such as an official at a public company, and then create a
posting from that bona fide insider to manipulate the stock. Thus, even
if a user knows the identity of the named author of a particular posting, and
trusts that person as a worthy and credible source of information, the author
may not actually be that person; the writer may, in fact, be a crook who has
used a packet sniffer to steal a legitimate user's identity. Like cat burglars
who creep in without ever being seen, stock manipulators can steal an identity
and make it their own, only the cyber-cat burglars need not climb up the drain
pipe for a break-in or even don ski masks to hide their identities.
Overall, BBSs offer investors, particularly small investors in small towns,
access to some of the same information as a Wall Street analyst. Given the
potential lack of credibility and overriding lack of integrity of a posting,
however, an investment decision based on a posting could lead to disaster.
What exacerbates this concern is the remarkably benevolent culture and
trustworthy nature of Internet users. Do you have a medical problem? Post a
message on a medical advice newsgroup and you will receive a range of responses
from patients to nurses to doctors, all wanting to help you get better. Are you
traveling to a foreign country? Post a message asking for suggestions and you
will receive a range of responses from fellow travelers telling you everything
from the best hotel (and its best room) to the best nearby restaurant (and its
best dessert). In the realm of investments, this overwhelmingly helpful and
endearing feature could turn into a nightmare for the trusting investor who gets
hoodwinked into taking the advice of a perfidious short seller.
Several sections of the Exchange Act could directly prohibit the manipulation of
securities prices through the dissemination of false or misleading information
over BBSs and newsgroups, including section 9(a)(2), n62 section 9(a)(3), n63
section 9(a)(4) n64 and, of course, section 10(b) n65 and Rules 10b-5 n66 and
10b-1. n67
n62
15 U.S.C. § 78i(a)(2) (1994). Section 9(a)(2) provides a very broad
prohibition on the manipulation of a market for a security, making it unlawful
for any person
to effect, alone or with one or more other persons, a series of transactions
in any security registered on a national securities exchange creating actual
or apparent active trading in such security or raising or depressing the price
of such security, for the purpose of inducing the purchase or sale of such
security by others.
Id.
n63 Id. § 78i(a)(3). Section 9(a)(3) addresses indirect manipulation by
third parties, such as agents paid by market participants, who manipulate the
prices of securities by broadcasting false or misleading information,
specifically making it unlawful for
a dealer or broker, or other person selling or offering for sale or purchasing
or offering to purchase the security, to induce the purchase or sale of any
security registered on a national securities exchange by the circulation or
dissemination in the ordinary course of business of information to the effect
that the price of any such security will or is likely to rise or fall because
of market operations of any one or more persons conducted for the purpose of
raising or depressing the prices of such security.
Id.
n64 Id. § 78i(a)(4). Section 9(a)(4) prohibits any broker, dealer, or
other person, selling or offering for sale, or purchasing or offering to
purchase, a security registered on a national securities exchange from inducing
the purchase or sale of a security by means of any statement that was, in light
of the circumstances under which it was made, false or misleading with respect
to any material fact, and which he knew or had reasonable ground to believe was
false and misleading. Id.
n65 Id. § 78j(b). Section 10(b) prohibits the
use or employ, in connection with the purchase or sale of any security
registered on a national securities exchange or any security not so
registered, any manipulative or deceptive device or contrivance in
contravention of such rules and regulations as the commission may prescribe as
necessary or appropriate in the public interest or for the protection of
investors.
Id.
n66 17 C.F.R. § 240.10b-5 (1996).
n67 Id. § 240.10b-1. Rule 10b-1 prohibits the use of such manipulative
or deceptive devices or contrivances with respect to certain securities exempt
from registration. Id.
To date, the SEC has brought several cases in which the issuer involved
experienced a lot of "Usenet hype," with the most definitive market manipulation
case being SEC v. Charles O. Huttoe. n68
n68 SEC v. Huttoe, Litigation Release No. 15,153, 63 S.E.C. Docket (CCH) 427 (D.D.C.
Nov. 7, 1996). See infra notes 97-122 and accompanying text for a
discussion summarizing all SEC Internet-related cases to date.
ONLINE TRADING FACILITIES
To date, the most innovative mechanism that has developed on the Internet's
entrepreneurial platform falls within the realm of Internet trading of
securities, specifically in the form of Internet trading by a company of its own
stock and Internet trading facilities. These areas represent a tremendous
opportunity for businesses and investors alike. A business can use the Internet
as a cost-effective forum to reach more and more investors hungry for something
new and different, while an investor can find liquidity for an investment and
even find relief from the traditionally large and seemingly random bid and asked
spreads on thinly traded stocks.
Whether cyberspace will become a mere medium for capital formation, or a
jurisdiction unto itself, remains unclear at this time. Whether investors need
protection from knave operators of such novel instruments of the capital
formation process, however, has never been clearer. Although innovation and
creativity have made U.S. securities markets the most efficient capital
formation system in the world, careful and thoughtful government intervention
from entities such as the SEC has ensured that U.S. markets also have the
highest level of integrity and safety.
Of course, the SEC and the Division should not discourage such modernization but
rather ferret out the abuses while offering assistance and guidance to the
pioneers of the securities markets. In that vein, companies involved in the
offering and trading of securities over the Internet must provide the same
customer protections and capital safeguards often taken for granted in the
context of the traditional trading of securities, such as with a registered U.S.
exchange.
As with traditional exchanges, these protections should mandate that (i)
investors' funds and securities be handled appropriately, (ii) investors
understand the risks involved in purchasing the often illiquid and speculative
securities that are traded over the Internet, (iii) buyers be made aware of the
last sale prices on a particular stock, and (iv) companies provide ongoing and
adequate disclosure. Overall, entities providing exchange-like services must
carefully handle access to, and control of, investor funds to provide all users
with adequate protections.
With respect to merely trading in the securities of one's own company or
operating an online trading facility, an operator could trigger other
registration requirements of the federal securities laws, such as those
contained in section 19 of the Exchange Act. n69
n69
15 U.S.C. § 78s.
In addition, other related registration requirements may emerge when
participating in the operation of an online trading facility. For example, when
an issuer holds and maintains funds, securities, and accounts of investors, the
issuer may be required to register as a broker-dealer under section 15 of the
Exchange Act. n70 Even users of an Internet trading facility should understand
that, if they choose to post quotations simultaneously on both its Buyer and
Seller bulletin boards, the users could be considered "dealers," required to
register and comply with broker-dealer requirements under section 15 of the
Exchange Act. n71
n70 Id. § 78o(a).
n71 Id.
The SEC has issued four important no-action letters in this area, pertaining to
PerfectData Corporation (PerfectData), Real Goods Trading Information (Real
Goods), the Flamemaster Corporation (Flamemaster), and Angel Capital Electronic
Network (Angel Capital). n72 PerfectData, Real Goods, and Flamemaster
essentially sought to offer shareholders the opportunity to meet on a Web page
and identify themselves as viable buyers or sellers of the issuer and
potentially trade shares with each other. The crux of the SEC's position on this
issue is that the issuer should have no proprietary, financial, or other
interest in the operation of the Web page. n73 The Web site is simply a place
where investors can meet, like a rented room at an annual meeting or an office
inside a company's headquarters.
n72 Flamemaster Corp., SEC No-Action Letter, 1996 WL 762990 (S.E.C.) (Oct. 29,
1996); Angel Capital Electronic Network, SEC No-Action Letter, 1996 WL 636094 (S.E.C.)
(Oct. 25, 1996); PerfectData Corp., SEC No-Action Letter, 1996 WL 480429 (S.E.C.)
(Aug. 5, 1996); Real Goods Trading Corp., SEC No-Action Letter, [1996-1997
Transfer Binder]
Fed. Sec. L. Rep. (CCH) P 77,226, at 77,131 (June 24, 1996).
n73 Real Goods Trading Corp., [1996-1997 Transfer Binder]
Fed. Sec. L. Rep. (CCH) at 77,134.
With respect to Angel Capital, the staff of the SEC's Division of Market
Regulation responded to a request from the U.S. Small Business Administration,
stating that it would not object to the operation of the Angel Capital network
if the nonprofit operators of the network do not register as an exchange, a
broker-dealer, or an investment advisor. n74 The network is an Internet Web site
that will allow accredited investors to gain access to small businesses whose
shares are exempt from registration under Regulations A or D. n75
n74 Angel Capital Electronic Network, 1996 WL 636094 (S.E.C.), at
*8-*9.
n75 17 C.F.R. § 230.251-263 (1996); id. §§ 230.201-508.
As with the early phases of any new trading facility, online Internet trading
facilities will undoubtedly experience a rocky and uncharted genesis and the
opportunity for manipulations, such as the popular "pump and dump" schemes of
the 1980s and 1990s, will certainly arise. Online trading facilities raise
critical issues regarding security, broker-dealer, exchange, and transfer agent
registration, interdealer quotation system, and manipulation issues. The
Commission must mandate that any operator of an Internet trading facility take
prudent steps to address its regulatory concerns and also to deter manipulations
by unprincipled promoters and broker-dealers.
SPAMMING
As investors begin transacting business over the Internet, inevitably, they will
find it in their own self-interest to reveal more and more about themselves in
order to allow the interactive systems to cater more effectively to their needs
and preferences. Already users disclose a wide range of information on the
Internet, from business requirements to leisure interests.
Sometimes, these disclosures are carried out intentionally by completing a
survey or providing registration information, and sometimes such disclosures are
done without the user even knowing it, like when sending a posting to a
particular newsgroup. For example, using a practice called "mining," a user can
collect all the email addresses from a particular newsgroup by operating a
fairly simple automated software mining program. n76 The user can then publish
such information on a directory site where anyone can retrieve it or keep the
information for private application.
n76 Leslie Miller, Cashing in on Web Treasure: Personal Data, USA
TODAY, Dec. 12, 1996, at D10.
Mining is only the tip of the iceberg; the Internet is not like radio, cable
television, or any other traditional medium: it is a two way hook-up.
Communication's technology on the Internet is interactive, meaning that
information is constantly flowing in two directions, and an extraordinary long
and unknown arm reaches into the office and into the living room through the
Internet. For example, consider "cookie" files: files that are written onto a
user's hard drive during visits to cookie-compatible Web sites. These cookies
are not the kind found on a dessert tray; these cookies allow a particular site
to track the activities of a user by recording details of that user's previous
visits to the site. n77 A cookie file is created at the behest of the Web server
but maintained automatically by a user's personal computer. n78
n77 See Kim Komondo, C is for Cookie, COMPUTER LIFE, Jan. 1,
1997, at 193.
n78 Zina Moukheiber, DoubleClick is Watching You, FORBES, Nov. 4, 1996,
at 343.
The details recorded by cookie files include the date and time that a user
visited a site or the user's "click stream," which is a user's history of what
the user has viewed on the Web. n79 The cookie could possibly collect even more
personal information like a user's address and phone number. n80 Some even argue
that a Web site operator could design a cookie file that would "snoop through a
user's hard drive, looking for something that resembles a Social Security number
or a bank balance." n81
n79 Id.
n80 Id. at 344.
n81 Id. at 342. Browser software may alert a user that a Web page has
"dropped a cookie on them," but the user never learns the purpose or extent of
the cookie file. Id. at 343.
Despite the "Big Brother" inferences, the ability to collect such crucial
research information can prove instrumental for a company when planning its
future growth and development, and can bring the consumer and the business
closer together for a mutually beneficial purpose: profit for the corporation
and satisfaction for the customer. n82 Unfortunately, here is the bad news: the
most critical piece of consumer information, the user's email address, now
becomes part of the public domain, and that could lead to unforeseen intrusions
and abuses. Moreover, other sites can look at one's cookie file, get information
about a user's Internet provider and his or her Internet protocol address, and
compile some surprising information about a user, ranging from what part of the
country a user lives in to the resolution of the user's monitor. n83 The cookie
file might even indicate the last site a user visited and which browser the user
utilized at the time. n84
n82 For example, DoubleClick, Inc., an Internet advertising broker in New York,
has amassed profiles on 10 million anonymous Web users simply by tracking
people's Web behavior, Internet addresses, operating systems, browsers, and
Internet-service providers. Id. at 342-43.
n83 Id.
n84 Id.
This is how a company, albeit unknown to the user, knows all about the user's
habits and, most importantly, how to reach the user. So, in addition to
receiving junk mail claiming that the recipient has just won $ 1 million, and
answering annoying phone calls peddling the latest get rich quick product or
service or the knock on the door from the traveling salesman, the user can now
expect the beep notification of an email from the friendly neighborhood Internet
"spammer."
Spammers, who practice their art by transmitting a message to an email list,
combine the skills of mass mailers with the hard-pressure sales tactics of
"boiler-room cold-callers." n85 Perhaps the spammer pulls a list of users from
newsgroups catering to investors and then hits them with the latest news about
the hottest new investment, directing the recipient to a Web site or simply
offering an 800 number. With very little effort of time or money, the scam
artist can reach an unlimited number of potential victims, and contact them over
and over again at little additional cost.
n85 Internet lore has it that the term "spam" derives from a famous Monty Python
skit which featured the word spam repeated over and over. The term may also have
come from someone's derision of the eponymous generic processed meat product,
which some perceive as lacking in substance or content. (Spam is a registered
trademark of Hormel Corporation.)
Of the complaints received by the Division relating to the Internet, complaints
about spamming in connection with investments rank first. Until laws are on the
books to deter spamming, Internet spammers have free rein to send information
about bogus investment products to anyone with a modem, whether they like it or
not.
UNREGISTERED INVESTMENT ADVISERS AND INVESTMENT NEWSLETTERS
With the proliferation of all sorts of goods and services offered over the
Internet, investment advisers peddling their services have not lagged far
behind; just about every type of investment adviser has sprouted in cyberspace.
Although the original drafters of the Investment Advisers Act of 1940
(Investment Advisers Act) n86 probably never contemplated the cyberspace
investment adviser, the provisions of the Investment Advisers Act appear
flexible enough to ensure its safeguarding provisions (disclosure,
record-keeping, and other customer protections) apply equally to Internetrelated
activities.
n86
15 U.S.C. §§ 80b-1 to -21 (1994 & West Supp. 1997).
Under certain circumstances, a person or entity acting as an "investment
adviser" could trigger certain registration requirements of the federal
securities laws. n87 Section 203(a) of the Investment Advisers Act generally
makes it unlawful for any "investment adviser," unless registered, to use any
means of interstate commerce in its advisory business. n88 The Investment
Advisers Act also requires investment advisers to maintain certain books and
records, which are subject to periodic SEC examinations, n89 and makes it
unlawful for "any investment adviser" (whether or not registered) to engage in
fraudulent activities. n90
n87 The Investment Advisers Act defines the term "investment adviser" to include
any person who, for compensation, engages in the business of advising others,
either directly or through publications or writings, as to the value of
securities or as to the advisability of investing in, purchasing, or selling
securities, or who, for compensation and as part of a regular business, issues
or promulgates analyses or reports concerning securities.
Id. § 80b-2(a) (1994). Any person or entity that satisfies these
criteria must register under the Investment Advisers Act, unless an exemption
applies. Id. § 80b-3(b) (1994 & West Supp. 1997). The most significant
of these exemptions relate to banks and holding companies, brokers or dealers,
and publishers of bona fide newspapers, magazines, and other
publications of general and regular circulation.
n88 Id. § 80b-3(a) (1994); 17 C.F.R. § 275.204-3 (1996). The written
disclosure statement required may be either a copy of Part II of the Adviser's
Form ADV or a written statement containing the information required in that part
of the form. Id.
n89
15 U.S.C. § 80b-4; 17 C.F.R. § 275.204-2.
n90
15 U.S.C. § 80b-6.
On a related note, the proliferation of investment newsletters over the Internet
has also grown considerably in the last few years. Again, like other
innovations, this creates a real windfall for investors as they can use the
Internet to research the opinions of others who may have significant experience
or better knowledge about a particular company. Moreover, investment newsletters
serve an important role for many market participants and can significantly
impact the price of a publicly traded company's stock with a glowing tribute or
scathing condemnation.
Merely because the investment newsletter is circulated in cyberspace, however,
does not create an automatic exemption from the federal securities laws for its
authors. For example, section 17(b) of the Securities Act could prohibit a user
from posting certain promotional information and opinions concerning a security
in an investment newsletter without also disclosing the nature and substance of
any consideration received from the issuer of the company underlying that
security. n91
n91 Id. § 77q(b). Specifically, § 17(b) of the Securities Act states
that:
it shall be unlawful for any person, by the use of any means or
instruments of transportation or communication in interstate commerce or by
the use of the mails, to publish, give publicity to, or circulate any notice,
circular, advertisement, newspaper, article, letter, investment service, or
communication which, though not purporting to offer a security for sale,
describes such security for a consideration received or to be received,
directly or indirectly, from an issuer, underwriter, or dealer, without fully
disclosing the receipt, whether past or prospective, of such consideration and
amount thereof.
Id. (emphasis added).
In the SEC's case against Systems of Excellence (SOE), n92 one of the most
serious allegations concerned violations of section 17(b) by SGA Goldstar (SGA),
an investment newsletter with wide dissemination over the Internet. The SEC
accused SGA of receiving bribes from certain defendants, including SOE, to tout
SOE stock to SGA's subscribers. n93 The use of an online newsletter as a
co-conspirator for a manipulation scheme can have serious ramifications, not
only by duping trusting investors but also by jeopardizing the integrity of
important financial markets.
n92 SEC v. Huttoe, Litigation Release No. 15,185,63 S.E.C. Docket (CCH) 1011 (D.D.C.
Dec. 12, 1996).
n93 Id. This case is discussed in more detail infra text
accompanying notes 119-22.
OFF-SHORE BROKER-DEALERS AND OTHER FINANCIAL SERVICE ENTITIES
International financial service entities such as foreign brokers, dealers, and
investment advisers continue to enter the cyberarena, offering Web sites along
with some interactive services for potential clients and customers. From their
home countries, they vend their services to U.S. investors without ever crossing
the border. Although these entities may indeed be wholly legitimate in their own
countries, their actions may still trigger U.S. registration requirements.
For instance, take the case of offshore broker-dealers; many have already
settled onto the Web, providing glossy and sophisticated sites describing their
operations and customer service record. Some have even succeeded in aligning
themselves next to legitimate U.S. broker-dealers on Web sites that provide
classified listings of all available brokers and dealers. Bearing in mind that
these brokers and dealers may have never landed on U.S. soil and may not have
even ever picked up a telephone to solicit U.S. customers, they still might be
violating the federal securities laws. Overall, Exchange Act Rule 15a and its
provisions carefully regulate the activities of foreign broker-dealers in the
United States and provide a very thorough and demanding list of requirements
that pertain to the conduct of business by foreign broker-dealers with U.S.
persons. n94
n94 17 C.F.R. §§ 240.15a-2 to -6 (1996).
Specifically, the Exchange Act makes it unlawful for any broker or dealer
(including any foreign broker or dealer) to make use of any jurisdictional means
to effect any transactions in, or to induce or to attempt to induce the purchase
or sale of, any security unless such broker or dealer is registered with the
SEC. n95 The SEC interprets this registration provision broadly. In the SEC's
view, this provision could require registration by a broker-dealer operating
outside of the United States, using only U.S. mail or telephone lines to trade
securities with or for U.S. persons located in the United States, n96 or
possibly a foreign broker-dealer whose only U.S. contacts are the execution of
unsolicited orders from U.S. customers. n97
n95
15 U.S.C. § 78o(a)(1) (1994).
n96 Registration Requirements for Foreign Broker-Dealers, Exchange Act Release
No. 27,017,
54 Fed. Reg. 30,013, 30,016 n.41 (July 11, 1989).
n97
Id. at 30,017 n.52.
The same could also hold true in the case of foreign investment advisers.
Depending on the services offered or rendered, the foreign entity may have to
meet the requirements previously outlined and could violate these provisions
even if wholly legitimate within its own borders.
With respect to the violations of the antifraud provisions of the federal
securities laws by international entities, the entire area has become a massive
can of worms. Given the many problems associated with investigating and
prosecuting offshore entities, from serving subpoenas to locating assets to
extradition, international authorities must work together, using present
treaties, memoranda of understanding, and other formal and informal
international agreements.
"WELL, I AIN'T HEARD THAT MUCH WORTH LISTENIN' TO. . . . JUST A LOT
OF GUYS LAYIN' DOWN A LOT OF RULES AND REGULATIONS"
Before examining what the Division is doing about the previously raised
concerns, it is important to note what the Division is not doing: the
SEC has sought no new statutes, regulations, or rules to help protect Internet
investors. Moreover, congressional intervention appears unnecessary. The
swindles over the Internet are no different from the confidence games of the
past; the only difference is the medium. Thus, present antifraud weapons will
more than suffice.
Historically, the SEC has responded quickly to evolving markets and changing
industry practice, such as the foreign payments program, the insider trading
program, the municipal securities program, and the recent posture on derivatives
cases. n98 Each program shared a common theme: a commitment to protect the
investor from illicit, unethical conduct within a developing legal area. Most
importantly, none of the programs required any new law, rule, or regulation for
successful implementation.
n98 See generally William R. McLucas et al., Common Sense,
Flexibility, and Enforcement of Federal Securities Laws, 51 BUS. LAW. 1221
(1996).
The same holds true for the investigation and civil prosecution of securities
violations committed over the Internet; the laws need not change, only their
application will need to evolve. The Division's traditional firearms, embodied
in the current Securities Act and Exchange Act, will likely provide adequate
legal bases for prosecuting Internet securities fraud. For instance, the
antifraud provisions of the section 10(b) of the Exchange Act n99 and Rule 10b-5
n100 thereunder obviously would apply to any fraudulent communication over the
Internet, just as they apply to any information communicated on paper, or over
the radio or television.
n99
15 U.S.C. § 78j.
n100 17 C.F.R. § 240.10b-5 (1996).
Now, having said all of the above, just what is the Division doing? Like all
other prior Division programs, no single method of attack against Internet
securities fraud will be sufficient; what is needed is a multifaceted approach.
SURVEILLANCE
With the many changes in technology and markets, surveillance at the Division
has always remained in a constant state of flux and revision. Naturally, as the
Internet has grown, the Division and other areas of the Commission have
correspondingly beefed up surveillance activity, assigning staff members to
monitor the Internet, especially the Web and message areas like the newsgroups
and bulletin boards. The Division has all the necessary commercial online access
accounts, employs the latest browsing software for viewing the Internet (such as
Netscape and Microsoft Internet Explorer) together with the powerful hardware
necessary to do the job right (such as Pentium processors). The Division even
has certain designated T1 lines n101 for direct Internet access. The
surveillance program has grown sophisticated and detailed, while technological
advances allow some automation of surveillance.
n101 T1 lines grant access at 1500 bits per second (more than 50 times faster
than the average high-speed modem which transfers only 28.8 bits per second).
It is never wise to tip off the scam artists about methods of surveillance;
suffice it to say, the Division will find most of the fraud, wherever it may
lie. Of course, given its infinite territory, no program can guarantee to cover
every nook and cranny. Unlike traditional thieves, however, Internet grifters
typically face a double-edged sword: they want the investor to find their
materials with ease but they also want to keep the federal authorities from
noticing their activities. They want investors to contact them, but they also
want to hide their identities and location. When they surface, which they
usually must do sooner or later, the Division's surveillance, or surveillance by
others, will detect them.
The Web has also become more organized, as search engines have begun to catalog
services, such as investment offerings and Internet exchanges. Even Web pages
designed to organize other Web pages have cropped up. Moreover, navigation has
also become far simpler and more comprehensive, and will continue to get better
in the future.
As with all other securities-related fraud, staff attorneys in the Division are
also encouraged to investigate anything they believe to be suspicious, whether
during office hours or at home. Whenever confronted with a suspicious offering
or other potential securities violation, the Division staff attorney (with the
acquiescence of his or her supervisor) can initiate an informal investigation
immediately. In fact, staff attorneys are encouraged to keep their eyes and ears
open at all times, just like the cop on the beat, whose responsibilities do not
disappear while off-duty. Staff attorneys who have no Internet familiarity can
receive Internet training at work and patrol the Internet whenever they have the
time. The only restriction is that the Division cannot participate in any
undercover operations and, before communicating with any potential witness,
staff persons must identify themselves, state their principal purpose for the
communication, and conform with a range of other important due process
requirements. n102 The SEC's staff recently formed the "Cyberforce," a corps of
volunteers who "surf" the Web for a few hours each week in search of securities
law violations.
n102 See, e.g., Privacy Act of 1974, Pub. L. No. 93-579, 88 Stat. 1897
(codified as amended at
5 U.S.C. § 552a (1994)).
AGGRESSIVE INVESTIGATION AND PROSECUTION
As with all Division programs of the past, the most deterring aspect of the
Division's program for the Internet lies in the prosecutions the Commission
initiates. The prosecution of cases gets the message out to potential
transgressors while possibly stopping the fraud before victims fall
prey and lose their money. In the last two years, the SEC has taken action in
several of these cases.
Pleasure Time, Inc. n103
n103 SEC v. Pleasure Time, Inc., Litigation Release No. 1440, 1995 SEC LEXIS 611
(S.D. Ohio Mar. 15, 1995).
A complaint filed by the SEC on March 15, 1995, alleged that John C. Hicks and a
partner raised more than $ 3 million by selling securities to approximately
20,000 investors, contacted both on the Internet and over the telephone.
Investors were told that they would reap astronomical profits from a worldwide
telephone lottery and were encouraged to recruit other investors through the
Internet. The complaint alleged that the sales pitch failed to disclose the
legal and regulatory obstacles to starting a lottery. The Commission requested a
temporary restraining order (TRO), injunctions, and civil penalties against
various participants in the scam. On the day the complaint was filed, the court
entered the TRO, which included a freezing of assets. n104 Without admitting or
denying the allegations, Hicks agreed to repay investors, although the condition
was waived due to his inability to pay. n105
n104 Id. at *2.
n105 SEC v. Pleasure Time, Inc., Litigation Release No. 14,865, 61 S.E.C. Docket
(CCH) 969 (S.D. Ohio Feb. 26, 1996).
IVT Systems n106
n106 SEC v. Spencer, Litigation Release No. 14,856, 61 S.E.C. Docket (CCH) 1679
(N.D. Ill. Mar. 29, 1996).
In July 1995, Chicago-based Donald Spencer began soliciting investors over the
Internet for his company, IVT Systems, Inc. Spencer told potential investors
that the firm was building an ethanol plant in the Dominican Republic, and
promised potential returns of fifty percent or more even though "there was no
reasonable basis for this prediction," according to an SEC complaint filed March
29, 1996. n107 Spencer and IVT raised at least $ 113,500 from twelve investors.
The Commission alleged that Spencer's literature contained lies about contracts
with well-known companies and omitted other important information from
investors. After the SEC filed its complaint, Spencer and IVT consented to an
injunction from violating the antifraud provisions of the securities laws. n108
n107 Id.
n108 SEC v. Spencer, Litigation Release No. 15,042, 62 S.E.C. Docket (CCH) 2271
(N.D. Ill. Sept. 12, 1996).
Scott Frye n109
n109 SEC v. Frye, Litigation Release No. 14,720, 60 S.E.C. Docket (CCH) 1787 (S.D.N.Y.
Nov. 15, 1995).
In the spring of 1995, Scott Frye posted a notice over the Internet soliciting
investors by promising "riskless profits and above-average returns" from
investments in two Costa Rican enterprises that produced coconut chips: ICP and
the Jupiter Agro Development Project. According to the SEC complaint, Frye
misled potential investors by telling them a bank would guarantee their
principal and a fifteen percent return in one year, and that one of the
companies was a major distributor for A&P Supermarkets.
Gene Block and Renate Haag n110
n110 SEC v. Block, Litigation Release No. 14,828, 61 S.E.C. Docket (CCH) 971 (D.
Mass. Feb. 27, 1996); SEC v. Block, Litigation Release No. 14,804, 61 S.E.C.
Docket (CCH) 579 (D. Mass. Jan. 30, 1996); SEC v. Block, Litigation Release No.
14,711, 60 S.E.C. Docket (CCH) 1608 (D. Mass. Nov. 2, 1995); SEC v. Block,
Litigation Release No. 14,598, 59 S.E.C. Docket (CCH) 2543 (D. Mass. Aug. 10,
1995).
Starting in 1994, Renate Haag, of Langen, Germany and Malibu, California,
offered investors what seemed like a good deal, through a business she called
Haag and Partner. Soon, Gene Block of Durham, North Carolina, operating through
Block Consulting Services, and Robert T. Riley, Jr., of St. Louis, Missouri,
operating through the Roberts Group, were pitching Haag and Partner investments
on the Web as well. They raised over $ 1 million by promising returns in some
cases of 200% to 420% annually, and the promoters told investors their initial
investments would be guaranteed against loss because they would be backed by
"Prime Bank Guarantees." According to the Commission, however, Prime Bank
Guarantees did not, in fact, exist. The court granted a TRO against Block and
froze his assets; similar penalties were issued against the other defendants.
n111
n111 Block, 61 S.E.C. Docket (CCH) at 971.
Daniel Odulo n112
n112 SEC v. Odulo, Litigation Release No. 14,616, 1995 WL 505138 (S.E.C.) (D.R.I.
Aug. 24, 1995); SEC v. Odulo, Litigation Release No. 14,591, 59 S.E.C. Docket (CCH)
2538 (D.R.I. Aug. 7, 1995).
In August 1995, the SEC filed a complaint against Daniel Odulo who solicited
investors over several newsgroups of the Internet, including "misc.invest" and "alt.make.money.fast."
Odulo offered for sale bonds meant to raise money for a company called Golden
Waters which he claimed would yield a "whopping 20% rate of return" for a very
low risk. n113 Odulo also assured potential investors that they would be insured
against potential losses, even though there was no such insurance, and made up
the names of investment advisers who vouched for the bonds. According to the SEC
complaint, Odulo failed to disclose that Golden Waters was a proposed new
venture involving the acquisition and raising of eels and that he had no
expertise in the culturing of eels. Moreover, the solicitation included several
glowing endorsements from fabricated persons and entities. Odulo consented to an
injunction from further violations of the securities laws but a monetary penalty
was waived because of Odulo's financial condition. n114
n113 Odulo, 59 S.E.C. Docket (CCH) at 2538.
n114 Id.
Octagon Technology Group, Inc., Michael J. Tidd, and Jeffrey L.
Punzel n115
n115 SEC v. Octagon Tech. Group, Inc., Litigation Release No. 14,942, 62 S.E.C.
Docket (CCH) 380 (D.D.C.June 11, 1996).
In June 1996, the SEC sued Octagon Technology Group, Inc. (Octagon), a
Schaumburg, Illinois, computer software company and two of its former officers
for their roles in creating an elaborate sham offering of offshore debt
securities on the Web. The Web site, established for the Agency for
Interamerican Finance (AIF), a Panamanian shell subsidiary of Octagon,
advertised AIF "Interamerican hard currency bonds" for sale to investors. The
Commission alleged that this offering was essentially a fraud because no bonds
ever existed, and AIF had no business operations or assets. AIF's Web pages,
however, promised prospective investors a risk-free investment with guaranteed
returns of 11.75% annually and portrayed AIF as a successful provider of
investment capital to Latin American businesses. With the filing of the
complaint, Octagon and its officers consented to an injunction against future
violations of the antifraud provisions of the securities laws, and one officer
paid a $ 5000 penalty. n116
n116 Id.
Octagon represents a good example of how small-time scam artists can
paint a picture of a sophisticated and professional company and investment
package by using a glittery Web page with the right bells and whistles. The AIF
Web pages claimed that an entity known as Group American Pacific Financial,
Ltd., S.A. (APF), a purported independent trust company, guaranteed principal
and interest payments on the bonds up to $ 250,000 per investor. In fact, APF
was another Panamanian shell subsidiary of Octagon which lacked assets or
business operations. The AIF Web pages also included a facsimile reproduction of
a World Financial Report magazine article touting the investment
quality of the AIF bonds, the operations of AIF, and the quality of management.
In fact, World Financial Report was nothing more than a fabrication of
Octagon and its officers.
Obviously done to bolster their legitimacy, the AIF Web pages even mixed in
legitimate publications with their investment puffery, such as a link to a
Business Week article concerning online investing. The Web pages also
incorporated resplendent graphic and multilingual voice components, and gave
potential investors the ability to download directly to their computers, in one
of multiple computer formats, all forms (in one of four languages) necessary to
make an investment in AIF bonds. Octagon officers also used some of the more
popular Internet newsgroups, such as "misc.invest," "misc.invest.stocks," and "misc.invest.funds,"
to advertise the brummagem and link potential investors to the Web pages.
There is no doubt that, as the interactive technology of the Web has increased,
as access to newsgroups and links becomes faster and cheaper (it already costs
nothing to add a link to a site or publish a posting in a newsgroup), and as
software continues to eliminate the need for programming skills, lawbreakers
like the Octagon Group can create the facade of a Fortune 500 company at little
cost and with surprisingly very little effort.
William B. Sellin, Zaitech Holdings, Inc., and Baccaratt Holdings,
Inc. n117
n117 SEC v. Sellin, Litigation Release No. 15,012, 62 S.E.C. Docket (CCH) 1603
(S.D. Fla. Aug. 12, 1996).
Since October 1995, according to the SEC, William B. Sellin, a convicted felon
and repeat securities law violator, had been conducting an ongoing, fraudulent
offering of securities through newsgroup and bulletin board postings on the
Internet, and through advertisements placed on CompuServe. Sellin solicited
investments through at least forty-three advertisements in at least twenty-one
Internet newsgroups. Sellin, through Zaitech and Baccaratt, offered promissory
notes which he claimed were secured and collateralized by U.S. government
securities and other assets. Sellin represented that he could deliver
"guaranteed" annual returns ranging from twelve percent to twenty-two percent
and announced that an investor could earn "$ 150,000 annually, tax free." n118
The Commission believed that these representations were false and misleading
because (i) the investment, in fact, was not secured or collateralized by U.S.
government securities; (ii) Sellin failed to disclose his long criminal record
of regulatory sanctions and criminal convictions, including a Florida felony
conviction for grand larceny; and (iii) Sellin failed to disclose the material
risks associated with the investment. Given that the Internet provided Sellin
"with direct access to millions of prospective investors worldwide with great
speed and ease, minimal expense, and virtual anonymity," on July 25, 1996, the
U.S. District Court for the Southern District of Florida granted a TRO
prohibiting the defendants from violating the antifraud provisions of the
federal securities laws, froze the defendants' assets, and ordered the
defendants to preserve records and account for proceeds received from their
fraudulent scheme. n119 On August 12, 1996, the defendants consented to a
permanent injunction from violating the antifraud provisions of the securities
laws. n120
n118 Id.
n119 Id.
n120 Id.
Wye Resources, Inc. and Rehan Malik n121
n121 SEC v. Wye Resources, Inc., Litigation Release No. 15,073, 62 S.E.C. Docket
(CCH) 2533 (D.D.C. Sept. 26, 1996).
On September 26, 1996, the SEC filed a complaint against Wye Resources, Inc. (Wye)
and Malik alleging that, during 1993 and early 1994, Wye and Malik engaged in a
fraudulent promotional campaign targeted towards U.S. investors and improperly
distributed Wye stock to those investors. Wye, a Canadian corporation
headquartered in Toronto, Ontario, claimed to own interests in various gold and
diamond mining properties. Malik, a resident of Labrador City, Newfoundland,
served as Wye's president from June 24, 1993 through March 25, 1994. The SEC's
complaint alleged that Wye and Malik engaged in a scheme to distribute
approximately 5.3 million shares of Wye stock that were not properly issued
under Canadian law nor properly registered with the Commission. According to the
complaint, Wye directly distributed approximately 2.5 million of these
improperly issued shares to U.S. investors. As of February 1, 1994,
approximately four million shares, representing 28.9% of the Wye stock then
outstanding, were held by U.S. investors. The complaint alleged that Wye and
Malik specifically targeted U.S. investors by advertising in U.S. publications
and posting Internet messages through "Emerging Growth Stock BBS," a New
Orleans-based BBS. The Commission also alleged that certain of these
advertisements and messages were false and misleading because they
misrepresented, among other things, the status of Wye's ongoing exploitation of
certain Zairian mining properties. For example, beginning in March 1993, prior
to the time that Malik became Wye's president, Wye falsely claimed that it had
successfully completed a sampling program during which it recovered ten
gem-quality diamonds from its Zairian concessions. In reality, Wye's contractors
had not set foot on the concessions themselves and purchased the diamonds from
Zairian vendors located elsewhere. The SEC's complaint sought a permanent
injunction against Wye and Malik for violations of section 5 of the Securities
Act, and section 10(b) and Rule 10b-5 of the Exchange Act. The complaint also
sought civil penalties against Malik. Simultaneously, the SEC announced the
institution of administrative proceedings against two U.S. residents, Murray
Aaron Huberfeld and Broad Capital Associates, Inc. (Broad Capital), in
connection with the unregistered distribution of Wye securities. Both defendants
consented to the issuance of an order finding they had violated section 5 of the
Securities Act. Additionally, the order required them to disgorge their Wye
stock profits totalling $ 426,790.05, and prejudgment interest thereon. n122
n122 In re Broad Capital Assocs., Inc., Securities Act Release No.
7338, 62 S.E.C. Docket (CCH) 2430 (Sept. 26, 1996).
Western Executive Group, Cash Systems USA, Inc., Charles R. Rietz,
Robert R. Parrish, Robert J. Struth, and R. Stephen Edgel n123
n123 SEC v. Western Executive Group, Inc., Litigation Release No. 15,106, 62
S.E.C. Docket (CCH) 2636 (C.D. Cal. Oct. 3, 1996); see also SEC v.
Western Executive Group, Inc., Litigation Release No. 15,139,63 S.E.C. Docket (CCH)
191 (C.D. Cal. Oct. 23, 1996); SEC v. Western Executive Group, Inc., Litigation
Release No. 15,121,63 S.E.C. Docket (CCH) 89 (C.D. Cal. Oct. 15, 1996).
On October 7, 1996, the U.S. District Court for the Central District of
California entered a TRO halting an alleged Ponzi scheme involving investment
contracts for the sale and leaseback of automated teller machines (ATMs). n124
The defendants solicited investments in the ATM program over the Internet and
raised over $ 3.49 million from at least 132 investors nationwide. This was the
first SEC lawsuit involving ATMs and the largest lawsuit involving Internet
investment fraud brought by the Commission to date. The SEC alleged that the
defendants operated the Ponzi scheme from at least September 1995, when they
began offering and selling investments in the ATM program. Investors
simultaneously executed agreements with Western Executive Group (WEG) and Cash
Systems USA, Inc. (Cash Systems) to purchase ATMs from WEG and immediately lease
them back to Cash Systems. Investors were guaranteed monthly lease payments for
five years, representing a 100% return of the investors' principal and an annual
yield of 17.4%. As of July 1996, however, forty-two of the total 195 ATMs sold
were operational and only two of the forty-two ATMs were profitable.
Consequently, the defendants were using new investor funds to meet the monthly
lease obligations to existing investors. The complaint also alleged that the
defendants solicited investors nationwide over the Internet and through private
investment seminars, mass mailings, and cold calling, and that the defendants
provided investors with offering materials that misrepresented the number of
ATMs operating and the financial returns the ATMs could produce.
n124 Western Executive Group, Inc., 63 S.E.C. Docket (CCH) at 89.
Charles S. Huttoe n125
n125 SEC v. Huttoe, Litigation Release No. 15,153,63 S.E.C. Docket (CCH) 427 (D.D.C.
Nov. 7, 1996).
Although the SEC has brought several cases in which the issuer involved
experienced a lot of "Usenet hype," the most definitive case to date is SEC
v. Charles O. Huttoe. On November 7, 1996, the U.S. District Court for the
District of Columbia entered a TRO and other emergency relief to stop, according
to the Commission, a massive and ongoing market manipulation of SOE stock. SOE
was a manufacturer and distributor of video teleconferencing equipment with
offices in Virginia and Florida. n126
n126 Id.
The Commission alleged that Huttoe, SOE's Chairman of the Board and CEO,
secretly distributed millions of SOE shares to family members and corporations,
manipulated the market by issuing false information concerning SOE and its
business, and then sold his own shares into the inflated market. As the first
part of that scheme, Huttoe executed an unregistered distribution of tens of
millions of shares of SOE stock by causing false Form S-8 registration
statements to be submitted to SOE's transfer agent. The Commission further
alleged that Huttoe secretly issued millions of those unregistered, but
unrestricted and free trading, SOE shares to various Huttoe family members and
entities that served as Huttoe's nominees, including Word Corporation and NTSI,
and his wife, mother, and niece.
As the second step in the scheme, the Commission alleged that Huttoe
artificially inflated the price of SOE shares by issuing a series of materially
false and misleading press releases. Among other things, the releases announced
nonexistent multimillion dollar sales of SOE products, an acquisition that had
not occurred, and false revenue projections for SOE. The Commission further
alleged that Huttoe caused SOE to fail to file required periodic reports, filed
false periodic reports, and bribed SGA with stock to recommend SOE to
subscribers of SGA's electronically disseminated tout sheet. n127 Additionally,
the Commission alleged that Huttoe caused unregistered but free trading shares
to be issued to Melcher and Terry, the principals of SGA. n128
n127 Id.
n128 Id.
As the third step in the scheme, Huttoe, Melcher, and Terry took advantage of
the inflated market for SOE stock, which they had created, by dumping their own
SOE stock on unwitting investors. The Commission alleged that those sales were
timed to take advantage of the false press releases concerning SOE. Indeed, such
sales were heaviest when the price of SOE stock reached its peak in June 1996.
As a result of this scheme, the defendants allegedly obtained illegal proceeds
of more than $ 10 million. Throughout all the steps of the schemes, the
Commission alleged that the defendants used the Internet as a means of
manipulation; during the alleged scam, postings concerning SOE in Internet
message areas totaled higher than 10,000. n129
n129 On January 31, 1997, Huttoe was sentenced to a federal prison term of
forty-six months, followed by two years supervised release and a $ 10,000 fine,
for one count of securities fraud and one count of money laundering in
connection with the scheme. Huttoe had entered into a sealed plea agreement with
the federal government on November 13, 1996. SEC v. Huttoe, Litigation Release
No. 15,237,63 S.E.C. Docket (CCH) 2061 (D.D.C. Jan. 31, 1997).
George Chelekis, KGC, Inc., and Hot Stocks Review, Inc.
n130
n130 SEC v. Chelekis, Litigation Release No. 15,264, 63 S.E.C. Docket (CCH) 2489
(D.D.C. Feb. 25, 1997).
On February 25, 1997, the Commission filed a complaint in the U.S. District
Court for the District of Columbia against George Chelekis (Chelekis), KGC,
Inc., and Hot Stocks Review, Inc. The complaint alleged that from at least
January 1995 through August 1995, Chelekis, a publisher who distributes various
investment newsletters, known as the "Hot Stocks" publications, over the
Internet and in print format, knowingly or recklessly made materially false and
misleading statements concerning six publicly traded companies. The complaint
further alleged that from April 1994 through September 1995, Chelekis failed to
disclose in the Hot Stocks publications that he, and entities under his control,
defendants KGC, Inc. and Hot Stocks Review, Inc., received at least $ 1.1
million from more than 150 issuers and 275,000 shares of stock from ten issuers,
as payment for recommending securities of such issuers in the Hot Stocks
publications. Without admitting or denying the allegations in the complaint,
Chelekis, KGC, Inc., and Hot Stocks Review, Inc., consented to the entry of a
final judgment permanently enjoining them from violating section 10(b) of the
Exchange Act and Rule 10b-5 thereunder, and section 17(b) of the Securities Act.
n131 The final judgment ordered the defendants to pay a total of $ 162,727,
representing $ 75,050 in disgorgement, $ 12,627 in prejudgment interest and a $
75,050 civil penalty. n132
n131 Id.
n132 Id.
SELF-POLICING
Historically, self-policing has always served as an important part of every
Division program, not merely because it encourages responsibility and ethical
behavior amongst Wall Street participants, but also because it serves as yet
another useful tool for patrolling an increasingly large and complicated
marketplace. In line with these traditions, self-policing in the context of
Internet-related securities fraud has proven a valuable resource for help in
discovering miscreant securities-related conduct over the Internet.
There exists a remarkable Internet culture of self-policing by individual users
who resent the intrusion of the crooks and thieves trying to exploit the
Internet. The Division hopes to tap into this culture, encouraging users to
report dubious offerings on the Web or suspicious postings on the many Usenet
groups and BBSs via the "Enforcement Complaint Center." The Enforcement
Complaint Center, which opened on June 14, 1996, now allows users to contact the
Division directly through the Internet. The center, located as a link on the SEC
home page, n133 allows users to communicate with the Division either by email or
by submitting an "Enforcement Complaint Form." The center also offers other
means of communications, including snailmail, n134 fax, an Internet fraud
hotline, and a toll-free number.
n133 U.S. Securities & Exchange Commission, SEC Division of Enforcement
Complaint Center (last modified Oct. 25, 1996) <http://www.sec.gov/enforce/comctr.htm>.
n134 "Snailmail" refers to the U.S. Postal Service mail delivery system and is
meant to imply the greater speed and convenience of email over postal mail. DERN,
supra note 2, at 196-98.
The Enforcement Complaint Center has thus far resulted in a vast supply of leads
for investigations and referrals, while also keeping the Division apprised of
the latest trends and modus operandi of online riffraff. The center typically
receives between thirty and forty messages per day (including weekends). More
than seventy-five percent of these complaints are useful for investigations or
referrals. Moreover, the content and quality of the complaints continues to
demonstrate the sophistication of users, and their burning desire to protect and
maintain the integrity of the Internet.
Not only do users typically include the relevant names, addresses, phone
numbers, and other pertinent information concerning the persons and entities
involved, the complainants usually have undertaken some cybersleuthing of their
own (using all the latest available Internet tools). Typically, the center
receives complaints concerning Internet fraud, although it invites reports of
all types of securities fraud. Most complaints contain descriptions of the
relevant Web sites, attachments of related materials, and even include the most
important and otherwise unknown details, such as a deciphering of the header of
a suspicious posting or email. Some complaints even provide a full legal
analysis of potential securities violations, including cites to legal authority.
EDUCATION
A critical aspect of every Division program has always been education. The best
defense to any securities scam is an informed and wary investing public. This
means more than merely harping on the old adage that if an offer sounds too good
to be true it probably is. The Division must work with the investing community
and alert potential victims to the types of investment fraud occurring over the
Internet.
In this regard, the Office of Investor Education and Assistance, with input from
the Division, has published an extremely useful Investor Alert which contains an
analysis and discussion of the types of online investment fraud and abuse
together with suggestions for investors on how to avoid becoming the next
victim. The alert even provides a checklist of steps to follow before making an
investment over the Internet, as well as a list of questions to ask about any
investment opportunity, particularly an opportunity offered in cyberspace.
A variety of other useful publications and information remain available on the
SEC Web site, while the Division's litigation releases (as well as a search
engine dedicated to the site) are contained on the Division's Web page. The
Division will also consider publishing various alerts and litigation releases on
various BBSs, including the more popular investment related newsgroups and
message boards. n135
n135 Such postings may not be necessary, however, given the persistent
self-policing carried out by Internet users. For example, without asking users
to do so, some have taken it upon themselves actually to attach a copy of the
Cyberfraud Investor Alert to the bottom of postings that they deem suspicious.
Thus, anyone reading the debatable posting will also read the SEC's investor
alert.
The SEC also recently began posting relevant SEC information on Internet forums
(such as commercial online providers, Internet forum areas, and newsgroups)
where such information might help investors of a specific security. For
instance, in the recent trading suspension of Omnigene Diagnostics, Inc., the
SEC posted the press release concerning the trading suspensions and a copy of
the actual suspension order in a stock forum on AOL dedicated to discussions
concerning Omnigene. n136
n136 See Omnigene Diagnostics, Inc., Exchange Act Release No. 37966, 63
S.E.C. Docket (CCH) 565 (Nov. 20, 1996); see also U.S. Sec. & Exch.
Comm'n, SEC Notice from AOL: OmniGene (visited Jan. 27, 1997) <www.sec.gov/news/extra/omnigaol.htm>.
LIAISON WORK
Given the breadth of illicit activities on the Internet, jurisdictional
crossover happens at every turn. Securities violations, in particular, are often
also federal and state criminal fraud violations, Federal Trade Commission (FTC)
violations, and Federal Communications Commission (FCC) violations, as well as
violations of a host of local, state, and federal criminal and civil statutes,
rules, and regulations.
Historically, the Division has succeeded in coordinating its efforts with nearly
every existing law enforcement authority. The Division's policing of the
Internet will follow a similar path of cooperation, joint action, and teamwork.
In the context of its Internet program, the Division's informal and formal
liaison work includes operations with the FTC, the U.S. Department of Justice
and the Federal Bureau of Investigation, the FCC, and a range of other civil and
criminal law enforcement authorities. In December 1996, the SEC teamed up with
three other federal agencies and seventy state and local law enforcement
officials from twenty-four states on "Surf Day," which resulted in the
identification of more than 500 possible Internet scams.
The Division also works especially close with self-regulatory organizations,
such as the New York Stock Exchange and the National Association of Securities
Dealers, Inc., as well as state regulatory authorities such as the North
American Securities Administrators Association. The Enforcement Complaint Center
also facilitates cooperative efforts with some of the more attenuated law
enforcement entities that might not have developed any prior relationship with
the SEC and simply want to forward certain information to the Division without
having to create any new bureaucratic communications lines. The SEC will
continue such liaison work and concentrate on working jointly to counter
unlawful Internet activity, whether in the form of securities fraud or
otherwise.
"IT'S BEGINNING TO LOOK LIKE YOU GOT THINGS FIXED SO I CAN'T NEVER
WIN OUT. INSIDE, OUTSIDE, ALL THEM RULES AND REGULATIONS AND BOSSES . . . JUST
WHERE AM I SUPPOSED TO FIT IN . . . WHAT DO I DO NOW . . . I GUESS I GOTTA FIND
MY OWN WAY."
As the SEC addresses the excitement and challenge of the Internet, so moves the
Division to find its own way as it undertakes to reconcile its mission with this
exciting and futuristic medium of communication. The constant state of flux of
Internet communications will continue to create fantastic opportunities for
individual investors while also creating a formidable task for the Division to
police this newly sprung turf. The synergy created by the joining of the
Internet with global capital markets creates an ever-changing and developing
investment emporium which has not only changed the way the players think but
also the way the scofflaws think. Above all, the Division must position itself
to respond quickly to the concerns of the investing public while also
considering the mores of the Internet community.
Part of the difficulty that the Division (and other law enforcement officials)
will have with policing securities violations on the Internet is the expansive
interpretation of "free speech" principles applied to online communications by
the leaders of the virtual community. Not only do users expect anonymity but
they also expect to control whatever they transmit. The Internet's informal,
uncensored, decentralized regulation, and often presumed-anonymous environment,
encourages casual interaction among users, and something like a Wild West
mentality among the critics and philosophers who give the medium its ideological
direction. n137
n137 ALLISON, supra note 34, at ix.
Coupled with an almost libertarian strain of antigovernmental sentiment that
accompanies many of the major writings on the Internet, it is not hard to
imagine that assertions of regulatory authority by the SEC and other agencies
may face vigorous public opposition similar to what congressional supporters of
the Exon-Coats bill n138 (regulating Internet communications) recently observed
when they were flooded with email from online free speech advocates. Some users
on the Internet's radical fringe even believe cyberspace to be 100%
free-terrain, immune from all laws of geographically-bounded countries.
n138 Communications Decency Act of 1996, Pub. L. No. 104-104, §§ 501-561, 110
Stat. 56 (to be codified in scattered sections of 47 U.S.C.).
Hence, although neither the First Amendment, nor any other law on the books,
confers the right to commit fraud, n139 the free speech concerns of Internet
users will require the Division to be as active in informing and molding public
opinion as it will be in winning favorable judicial precedent. The Division,
through its Internet program, must show its support for, and even facilitate the
functioning of, Internet self-regulation by augmenting the flow of investor
information. Internet financial newsgroup users pride themselves on the ability
to discern and publicly debunk, or "flame," n140 phony securities offerings or
illicit hype, and, until the freedom issues inherent in Internet speech are
definitively worked out, the Division can aid the dialogue of online investors
by publicizing the availability of its own online information sources and
offering advice on how to discern Internet frauds.
n139 "Liberty, declared Tom Paine, should never be mistaken for license. It is
too precious a prize to be degraded by those who accept no obligation to others
in the exercise of their freedoms." The Pedlars of Child Abuse: We Know Who
They Are; Yet No One Is Stopping Them, GUARDIAN, Aug. 25, 1996, at 1.
n140 The ILC Glossary of Internet Terms describes the evolution of the
meaning of "flame":
Originally, flame meant to carry forth in a passionate manner in the spirit of
honorable debate. Flames most often involved the use of flowery language and
flaming well was an art form. More recently flame has come to refer to any
kind of derogatory comment no matter how witless or crude.
Internet Literacy Consultants, ILC Glossary of Internet Terms, at 6-7
(last modified Mar. 18, 1997) <http://workshop.matisse.net/files/glossary.html>.
Resource allocation for policing the Internet will also unquestionably increase
in the future. In deploying its resources, the Division must consider the number
of people who are potential targets of frauds over the Internet. Perhaps the
staff could ignore a scam in the past when the offeror had only solicited a few
people at a seminar or by mail; perhaps the staff would not view the offer as
enough of a potential threat to the public to warrant a specific allocation of
resources. Could the staff, however, ignore the very same offering if it was
made at a seminar for 100 million?
The Division now has a strategy and an operation in place to address Internet
securities fraud and remains armed and ready for the coming of the next
millennium. Rather than simply reiterating the common themes among law
enforcement agencies, the magnitude of Internet fraud and the financial
restraints that prevent federal agencies from effectively policing the Internet,
the Division is acting now and is using currently available resources. Rather
than reacting to a future crisis, the Division has proactively initiated its
program.
The Commission as a whole owes a duty to the public to use existing enforcement
weapons to frustrate and deter any new developments in securities fraud. In the
Commission's favor, the statutory tools are already in place and the SEC has an
eager and vigorous staff, many of whom welcome the opportunity to incorporate
the world of the Internet into their professional and not just their personal
lives. The SEC now need only adapt the existing laws to meet the growing number
of violations in the continually evolving Internet medium.
The realities of a static agency budget, a laissez-faire Congress, and an
electorate exhibiting a rising antigovernment sentiment dictate that the
Division's approach, while calculated and intelligent, should be cost-effective,
education-oriented, and expansive in its appeal to the computer industry. The
present Internet program, given its inherent flexibility, together with its
multifaceted approach of emphasizing surveillance, prosecution, education, and
coalition-building, provides a sound basis to battle securities crimes committed
over the Internet. Most of all, the Division's Internet program is not a foray
into a new regulatory area and does not damage the basic core of the enforcement
program; rather, the program remains consistent with the Commission's overall
commitment to fair markets for all investors.
Despite its great potential to benefit the public, especially the investor, the
Internet will prove an irresistible target for con artists. By initiating a
program for the Internet with fairness, vigilance, and agility, the Division
will discourage perpetrators of Internet fraud before they find their niche and
insure that the eagle remains on the street, even when that street is in
cyberspace.